What is Multichannel Marketing?
As the name implies, multichannel marketing (which is also known as cross-channel marketing) is the practice of using many different avenues to reach potential customers and communicate with them. In the modern information-driven E-commerce landscape, businesses can take advantage of the diverse digital marketing channels to reach their target audience with ease.
Eyal Gutentag, a marketing expert who has worked with some big names in the business world, including Uber, and ZipRecruiter is a strong believer in the power of digital marketing in pushing new ideas and building brands. Nowadays, in the highly competitive online space, a strong marketing strategy demands a combination of several approaches. Many businesses integrate multiple channels in their marketing efforts, such as:
- Paid advertising
- Social marketing
- Email marketing
- Print and live media
- Storefront advertising
- SEO strategies
The Importance of Multichannel Marketing
Multichannel marketing is all about covering as much ground as possible in a well-orchestrated marketing campaign. The internet is a vast place, and consumers can be anywhere; so, it makes sense to use many different ways to try reaching out to them.
A business using only one channel, say PPC advertising to reach its target audience can be at a severe disadvantage against …
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