How Do You Fund a New Venture in a Mature Market?
Following a consolidation of equipment suppliers, the broadband network market has become mature with a few large players. This potentially leads to less diversity and industry creativity because the barriers to entry are now enormous. Starting a new venture in a mature market like this poses significant challenges. How would you approach funding a new venture in a mature market?
Advice from Chuck Gershman, Founder and Former CEO, Bay Microsystems
First, if you can get the venture off the ground, the opportunity is tremendous because competition for new approaches in a mature market is limited, and large players don’t move quickly. Their incentive is to change slowly to lengthen product life cycles. Rapid innovation is their Achilles’ heel. They are slow to respond to a market disrupter.
The downside to start-up innovators in a mature market is a diminished number of financiers interested in the space because of …
How Do You Fund a New Venture in a Mature Market? Read More
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