How Ecommerce is Bringing Merchants Higher Returns
Thanks to advancement in technology merchants can now balance the need to be at their customers’ disposal, with the challenge of promoting their brand while building loyalty. Since up to 40% of online users begin their product searches on Amazon, staying glued to your branded storefront is not the best approach.
However, if you try competing in markets like eBay and Amazon, you run the risk of losing control over your original brand and going through a tough time managing logistics over numerous channels. With Amazon and other social settings experiencing exponential growth merchants are now forced to maximize on Omni-channel selling to remain competitive, which also comes with its challenges.
When branching into several channels, offering discounts, managing records, and handling shipping at the same time becomes overpowering. The novelties in ecommerce seek to assist merchants in solving this problem, and the foremost concern is to answer the merchants’ …
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